B2B revenue consulting · Brazil
Boutique revenue consulting for B2B service companies operating in Brazil that need to restructure the sales funnel, open new acquisition channels and get back to growth. Led by an executive who ran revenue at Stone, Mercado Pago, Wellhub and Payoneer.
Executive track record at
Founder's professional track record. Does not represent Maitino Partners clients.
(a) The problem
The pattern repeats across B2B service companies: technical quality is recognised, but revenue does not follow.
Revenue has plateaued — and the current funnel will not sustain the next growth stage.
Every deal depends on the founder. There is no commercial engine; there is individual effort.
There are new markets to explore and no one in the operation with a structured entry plan.
Pricing, positioning and the sales process have fallen behind the market.
(b) The engagements
Full diagnostic of the funnel, the channels and the revenue already available inside the operation.
Deliverable — priority map
Repositioning, pricing, commercial model and sales playbook, ready for execution.
Deliverable — executable playbook
New acquisition channels, strategic partnerships and entry into adjacent verticals, with a defined entry plan.
Deliverable — entry plan
Sales funnel restructuring: process, targets, forecast and management dashboards adopted by the team.
Deliverable — revenue centre
Embedded commercial leadership (fractional CRO) running execution alongside the company's own team.
Deliverable — embedded CRO
(c) Who leads the work
Fintech and payments executive in Latin America. Led revenue at Stone, Mercado Pago, Wellhub and Payoneer, and founded a technology startup. Works inside the operation, runs the commercial motion alongside the team and stays until the result shows up in the numbers.
Book a diagnostic callThe call ends with the three most relevant revenue levers in your funnel mapped out — whether or not you continue with Maitino.
We take on a limited number of engagements per quarter.