Brazil & LatAm Market Entry · Payments & Fintech

Entering Brazil or Latin America? Build the commercial and partnerships motion before you launch.

Market-entry strategy and execution for payments, fintech and insurtech companies expanding into Brazil, Mexico, Colombia and Argentina — partnerships, regulatory navigation, pricing and go-to-market, led by the executive who ran Payoneer's regional partnerships P&L across Latin America and negotiated directly with banks, PSPs and crypto players including Nequi, Bitso, Binance, Airtm and Mercado Pago. Also led B2B2C sales and retention at Wellhub.

No commitment
30 minutes
Led by the founder directly

Executive track record at

Stone · Mercado Pago · Wellhub · Payoneer

Founder's career track record. Does not represent Maitino Partners clients.

The gaps that stall a Brazil/LatAm market entry

You have product-market fit at home, but no local partnerships, licensing path or distribution motion in Brazil or LatAm.
Payments and fintech regulation in Brazil, Mexico, Colombia and Argentina differ enough that a copy-paste GTM from the US or Europe won't close deals.
Local banks, PSPs and distribution partners take months to negotiate without a counterpart who already has C-level relationships in the region.
Pricing, positioning and the first commercial hires need to be right from day one — expansion budgets rarely survive a false start.

Real track record — regional partnerships P&L

USD 220M

processed volume

originated through a partner network of 400+ active partners, at Payoneer

USD 6.5M

partner-sourced revenue

Payoneer's LatAm regional partnerships P&L

4 markets

Brazil, Mexico, Colombia, Argentina

regulatory and commercial navigation across all four

Direct deals closed with banks, PSPs and crypto players including Nequi, Airtm, Bitso, Belo, Husky, Prex, Binance and Mercado Pago.

Conteúdo

Leituras que aprofundam o diagnóstico e a metodologia por trás do trabalho.

Thirty minutes. One diagnostic. Straight to the point.

The call ends with the three most relevant levers for your Brazil/LatAm entry mapped out — whether or not you continue with Maitino.

We take on a limited number of market-entry engagements per quarter.